Clarity is a strategic advantage.
Designing information your audience understands is fundamental to success.
I advocate for the user experience.
Welcome to my studio!
I am a designer, thought-partner, educator, and artist.
I've been practicing design for over 35 years. During this time I've worked with fortune 500 companies, start-ups, non-profits, and in academia. My goal has always been to design clear information so that my client's customers have a good experience, free of confusion and frustration.
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I practice design to promote clarity. I also practice design to do good. Doing good, from my perspective, is providing clear information, so that the audience can learn, understand, and feel confident in their new knowledge. When customers successfully engage in your information, the opportunity to strengthen your connection with them grows.
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If you are seeking someone to partner with you to think about how to achieve your information design objectives, and to help you get it done, you've come to the right place.
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Operations Manager,
McDonald's Corp.
In the event my current role
were to require me to work on similar projects Rita would be my first choice. She is a pleasure to work with and I would strongly recommend her when considering Design and Planning projects.
Former Director,
The Source for Learning
She questions well to hone the project mission, listens carefully for nuance of an organization’s culture and priorities. Her role as user interface designer, visual designer, and project manager helped us to clarify and accomplish our project goals on time and on budget.
I’d work with Rita again ANY time on ANY project!
Development Leader,
Deloitte Services LP
She is a creative designer who works closely with her clients to understand their needs and lead them to excellence. I have never worked with someone with such strong and genuine good character, great communication skills, excellent teaming and deliverables I was proud to use.